At the time of McCarthyism, Arthur Miller had a close friend who had :: English Literature

At the time of McCarthyism, Arthur Miller had a close friend who had been accused and was willing to name THE CRUCIBLE In 1692, puritan Massachusetts was a difficult place to live. The Puritans were people who had left England to live a pure and holy life in America. They obeyed the laws of the bible and were a very superstitious group of people. They believed that any behaviour that opposed the bible, even the tiniest thing, was of the devil and his witches. In 1950’s America there was a Senator called Joseph McCarthy who led the Un-American Activities committee. This meant that he was in charge of ridding the continent of anything that was deemed Un-American. It had not been long since the Second World War and all Americans were very paranoid about the rise of communism in some of the eastern European countries. Joseph McCarthy was not at all interested in putting people in jail but ‘naming names’- he wanted to know the names of those who were involved in communism. This process was soon to be known as McCarthyism. At the time of McCarthyism, Arthur Miller had a close friend who had been accused and was willing to ‘name names’- Miller was angry and began to write the crucible. The crucible is known as what is called an Allegory. This means that it is written to subliminally show something about one thing when it is being described as another. The crucible describes the Salem which trials in 1692 but is meant to show the complete similarities between it and 1950’s McCarthyism. Two of the main characters in The Crucible are John and Elizabeth Proctor. We learn at the beginning of the play that John and Elizabeth have a very difficult marriage. There is growth in the mistrust between them as we grow to learn that John has had an affair with the reverend’s niece: Abigail. After numerous events John and Elizabeth are sent to prison on the charges of witchcraft. Near the end of the play they meet for one last time to discuss their course of action. Faced with a difficult decision, John must choose between life and truth. This decision is difficult because he wishes to live and see his children grow up but he dare not lie about committing a crime he is not guilty of. He will do only what his wife wishes. But what is her wish? When her and John first meet in the prison she says to him â€Å"The children are well. Rebecca Samuels keeps them† she says this with the intent that John will feel a loss on the behalf of his children.

Many devices are used in this poem to show the raw harsh night of November Essay

The first line is a simile ‘tinkles like ice’ the word ‘ice’ represents the harshness and how painful ice is. When we look at the form of the poem, we can see how the poet uses enjambment to continue in what’s being said. The line ‘tries the door, and sidles past’ gives of a feeling of terror as the poet has personified it and gives of an impression that a human is trying to enter the house. On the second stanza the word ‘gulp’ is used as onampatpia which is a sound technique. The line ‘Brown fuzz of cotton wool’ suggests its unclean and dirty because the ‘brown fuzz’ is pollution. The words ‘lamp fades’ suggests that the light cant be seen. On the third stanza ‘frost in my lungs is harsh as leaves’ implies the sharpness and how rough the lungs are. In addition, ‘harsh as leaves’ is a simile and the poet uses the simile to suggest how chilly the tonight was. It also is a strong simile that The line ‘scrape up on path’ suggests how cruel and harsh the night was. Many devices are used to show us how bitter the night was. On the last stanza the line ‘the worlds a bear shrugged in his den’ suggests he is experiencing the bear pit. Further more, the word ‘snug suggests the warmth inside; ‘snoring night’ is inside away from rest of the world while winter is outside. Inside all inviting but outside it’s harsh. The line ‘the fog unfolds its bitter scent’ suggests its comparing ice to fog and also its comparing the fog to the bad smell ‘chrysanthemums’

Marketing Plan Phase Essay

Marketing increases awareness of an organization’s products and services. In the current technology driven market, organizations must constantly develop and promote new products and services to meet customer needs. The following plan outlines a proposed Kids’ Area for Best Buy. Company Overview Best Buy is a growth company focused on better solving the unmet needs of our customers, and we rely on our employees to solve those puzzles† (Best Buy, 2009-2015). In 1966 Robert Schulze and his business partner James Wheeler opened Sound of Music Inc. in an effort to produce a share of the home and car stereo retail market. In 1970 Schulze decided to buy out his partner and continued to develop his retail chain. Schulze began to realize that he needed to alter the direction that his company was going in, so he attended a seminar that brought him to turn the possibilities into a reality. The first change was to expand the offerings of the organization that would include VCR’s, and appliances, which would ultimately bring in more revenue for the company, about 9.3 million for the year to be exact. In 1983 Sound of Music changed their name to Best Buy, and aimed toward a broader more comfortable customer base. As of today Best Buy has more than a dozen brand names, operates on four continents, in over 3000 stores (Best Buy, 2009-2012). Best Buy’s mission is to continue to profit and grow as a team by providing their customers with exceptional value and a great shopping experience (Best Buy, 2009-2012). Service Proposal Kids Corner will give parents a valuable service who have the desire to get in and out of Best Buy without acquiring the hassle of going from place to place to find items for their children. Kids Corner comes as a benefit to parents and their children who want to buy the hottest games and other little gadgets for their children. This particular area is a place where parents and children can find the electronics and accessories that kids want in one location instead of running all over the store to find what they need. Another added perk of Kids Corner is the online features and service that will give children the opportunity to play online games, parents can evaluate different products and modify their online profiles. Kids Corner will be separated according to age groups ranging from: 3-17 year olds. Grouping according to age is how Best Buy will decide what products go where. The three to five year old sections will consist of mostly educational and some electronic games, kid’s movies and dvd’s. This area will add an extra touch with decorated pictures of Disney, marvel, and educational characters. For the six to ten10 year old area it will feature educational games, software, video games, music and dvd’s. The 11-14 year olds (pre-teens) will have music, dvd’s, gaming accessories, educational games and software, cell phones, and cameras. The 15-17 year olds (teens) area will consist of music, music accessories, video games and accessories, dvd’s computers, cell phones, and other gadgets. Marketing Approach Approaching marketing research for the idea of a Kids Corner for Best Buy would need to include different fundamentals, such as consumer analysis for demographics, psychographics, behavioral patterns, including buying habits, and geographical scenarios. The goal of marketing a Kids Corner for Best Buy is to make Best Buy widely known and recognized for promoting a kid friendly environment. Another important aspect for research is the competition of competing with other electronics stores that offer the same service. Researchers perform psychographic research by engaging the consumers to say yes or no to activities, personal interests, and personal opinions about the marketing research conducted. When research has been completed the results are shared in regard to geographic and demographics, according to characteristics of the target area (Business Dictionary, 2013). Psychographics will generate an in-depth profile of the consumers who participate in the research. The research will p resent an opportunity to collect data on activities, interest, and opinions that will be advantageous to both the consumers and Best Buy’s sales power. The success of Kids Corner will depend on a solid marketing plan that must be focused on the consumers more rather than the power of the service offered. The plan will cover advertising, promotions, public relations, and sales. Strategically, although quality service is also crucial, the buying public still has their personal preferences Clancy, 2008). If Kids Corner targets more of the consumers needs, they will come back again and bring along potential customers. The research plan will include research on other competing electronics stores to allow Best Buy to identify if the needs for a Kids Corner would be beneficial to the organization’s needs. If the data collected shows the service is already offered by the competitors than Best Buy can shift is marketing strategies to accommodate consumers, by marketing a scenario that the other electronics stores does not offer. The marketing strategies will also need to focus on the contributions of consumers who in turn will contribute to the success of Best Buy Kids Corner and their needs. Pricing is another important aspect of the marketing strategy, and it will need to be affordable. The results of the surveys conducted as well as the needs of services will help determine Best Buy Kids Corner geographical areas depending on Best Buy stores locations. Understanding the markets needs, consumer contributions, developing, and building upon the strategy proposed, and implementation of the plan, to include monitoring the plan are the marketing steps used to understand the strengths and weaknesses of the marketing approach (Clancy, 2008). SWOTT Analysis A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new Kids Corner service offered at all Best Buy store locations: Strengths: Best Buy’s internal strengths include their available resources and capabilities that can be used in the development of a competitive advantage. * The innovative development of a new service called Kids Corner * Best Buy is a $50 billion Fortune 100 company (Best Buy, 2009 – 2015). * Best Buy has an average of 1.6 billion visitors per year via in-store, on-line, and mobile device (Best Buy, 2009 – 2015). * Best Buy continues to experience growth via acquisitions and mergers, i.e. Magnolia Hi-Fi, Inc. and Geek Squad (Best Buy, 2009 – 2015). * Best Buy leads the way in Consumer Electronics compared to other discount stores such as Walmart and Target. Best Buys largest competitor is RadioShack Corporation. * Reorganization of the existing space in the already large Best Buy stores to make room for Kids Corner. * Use existing â€Å"sample/interactive† products, i.e. hand held video games, toys, etc. as tax write-offs. * Knowledgeable customer service and highly trained/tech savvy staff to serve the customers. * Competitive edge over other electronic department stores with the existing branded image and children’s focused department. * Best Buys Trade-in program compensates consumers in a variety of ways for used electronics products. Weaknesses: Best Buy’s internal weaknesses are items not as transparent to consumers and may be viewed as weaknesses. * Lack of knowledge specific to children’s electronics/toys. * Undifferentiated products or services in relation to Best Buy competitors. * Interactive displays may expire quickly with overuse in the Kids Corner. * If RadioShack Corporation were to offer a similar service this could lead to confusion of consumers and possibly damage the brands. * Training staff specifically to children’s electronics and toys ma y lead to additional funds for re-training the Kids Corner if the strategy is reconsidered. * Success of the Kids Corner is dependent upon consumers seeking child specific products. Opportunities: Best Buy has many external opportunities with the addition of the childcare center. * Best Buy could expand Kids Corner to online and mobile service with children’s electronics/toys customer service readily available via online chat or by telephone. * Increased sales by customers simply spending more time on their personal shopping by having the ability to have a highly visual Kids Corner in-store where knowledgeable staff is available to assist with products specific to the Kids Corner. * The implementation of the Kids Corner opens doors to other growth opportunities, such as mergers or acquisitions pertaining to children’s products. Threats: Best Buy’s potential threats from the external environment * Competitors could develop a similar service and cause consumer confusion of the brand and possibly damage the brand. * Increase in labor costs specific to hiring and training for children’s electronics/toys offered in Kids Corner * Online competitor’s ability to sell consumer electronics at lower prices. * Online gaming sites are reducing the consumers need to purchase games. Many websites offer free games for children, i.e. Disney.com and Nickelodeon.com. Trends: Best Buy’s management team has various avenues of marketing research available to determine the success of the Kids Corner service. * Demographically, Best Buy stores are generally located in city suburbs that encompass large amounts of families. The large amount of families in a close radius to Best Buy locations encourages the implementation of the new Kids Corner service. Changes in demographics could lead to Best Buy restructuring or reconsidering the Kids Corner service. * Economic environments of city suburbs include both large corporations and small business with low amounts of unemployment. Best Buy’s m anagement can review the markets economic status by assessing various publicly available reports both finance and employment rates. Management can make decisions to develop new strategies to encompass the changing economic environment. * Best Buy practices sustainability in their Trade-In program available to customers who want to trade used electronics to receive in-store credit or check on site to refurbish or recycle used electronics. *Children’s electronic products are included in the Trade-In program. * Best Buy’s primary focus is on technology and offering the most advanced consumer electronics to consumers. Best Buy learns about consumers needs and wants by performing extensive research by in-store customer interaction and consumer purchases, online research of publicly available survey results, reviewing the success of their primary competitor’s products, and by conducting online surveys available on the Best Buy website. This data allows Best Buy to determine what products and services to offer next such as the Kids Corner. Marketing Strategy â€Å"8- to 12-year-olds spend $30 billion of their own money each year and influence another $150 billion of their parents’ spending† (Lagorio, 2009). Best Buy is making their kids products easier to find and to purchase. With the marketing strategy, Best Buy notices a high conversion rate of children’s products, but doesn’t want to dilute their other client segments by turning the culture of Best Buy into a kid’s store. Best Buy has found a way to grow their child customer base, while making it easy and convenient for the parents, children and other customer segments. Location of the Kids Corner will be a major part of executing this strategy. By consolidating the children’s products into a specific part of the stores globally, called the Kids Corner, it offers a better overall culture to the client segments Best Buy has identified. The parents who are looking for their children can get all their children’s needs at one, convenient place, while Best Buy continues to cross sell and up sell. Pricing causes challenges and in many cases, Best Buy and other stores have hard times cutting prices in the latest and greatest electronics and toys. Offering a specifically targeted shopping convenience is proven to increase revenue with new and loyal customers. Promoting with both in store and online ads will drive awareness. Online marketing will make it easier to market toward those you know have kids. Emails and banner ads showcasing the Kids Corner will be sure to keep parents coming for more. Conclusion The Kid’s Area seeks to enhance the shopping experience for Best Buy’s customers. By conveniently gathering products for children, Best Buy targets products more accurately. This accuracy increases the likelihood of success for Best Buy’s overall market strategy. Reference About Best Buy. (2009 – 2015). Retrieved from http://pr.bby.com/about-best-buy/ http://www.cbsnews.com/8301-500823_162-2798401.html Lagorio, C. (2009). Resources: Marketing To Kids. Retrieved from http://www.cbsnews.com/8301-500823_162-2798401.html

Baking and Inch Cake Pans Essay Example

Baking and Inch Cake Pans Essay Example Baking and Inch Cake Pans Essay Baking and Inch Cake Pans Essay People like to try many new desserts everyday, which enables them to explore new tastes. Cakes are one of the most intriguing desserts in the world, because they come in various flavors and tastes. Many people do not know how to bake a cake from scratch this will take them through a step-by-step process on how to bake a bubble gum cake. Before I start the baking process I must first pre-heat the oven to 350 degrees F. Next focus on the materials needed, and put those out first.Start by gathering the basics such as milk, eggs, flour, sugar, baking powder, salt, shortening, vanilla, and a packet of gumballs. Then get the measuring utensils, measuring cup, mixing bowl, measuring spoons, and the baking pan. The size of the baking pan depends on the amount of cakes I want to make, two-88 inch cake pans or one-913 inch pan. The pans should be deep and round, so the cake can rise while baking. Now I start the process that will lead to baking our cake. Start by measuring the ingredients this way things will move along more quickly.Once I cake is baked both inside and out, remove it from the oven. Cool in pan for ten minutes and turn out onto a cake rack, or serve from the pan. The next step is optional, but I can put icing on the cake, or just leave it be. If I decide to ice I cake, the process to making white icing is very simple. act and precise, or the cake will not taste the same. I will need to measure out 2 ? cup white flour,1 ? cup sugar, 3 teasppons baking powder, 1 teaspoon salt, ? cup shortening, ? cup milk, 1 ? teaspoons vanilla, and ? cup milk.Then I will need two eggs, and a packet of small size gum balls. I are now getting closer to the last step. Pour the mixture into the pan or pans. Then carefully move the mixture around in the pan to evenly cover the pan. Next get the gumballs and start dropping them one by one into the mixture. The gumballs should be approximately ? inch apart from one another. Make sure they are deep enough in the cake so they are baked into the cake and not smeared into one another. Finally,the bubble gum cake is very simple and very nice with wonderfull colour I desire.

Assignment Essays

Assignment Essays Assignment Essay Assignment Essay General Education (2014-2015, First semester) Assignment 4 You are required to write a brief summary from the Journal article written by Dry. Steven Chunk Fun Hung: Civic education policy of the Hong Kong Special administrative Region: A historical and comparative analysis with theories of the state. Type of package Products will be packed in two types: 1 egg, and egg pack Cover display The back ground will be green, it illustrates for the fresh fruit. The logo of company will be on the center upper of the package. Right below is the image illustrate the product as following: (Source: http://tempered. Com/WAP-content/uploads/201 3/05/Frustrated. Jpg) And other details of the product like weight, expire date Ingredients and Nutrition facts will be displayed in the back of the pack. Ingredients Potatoes, Salad powder, Vegetable oil (sunflower, corn, and/or Canola oil), fruit seasoning (kiwi, strawberry, blackberry, grape, apple), Pricing strategy The new product will apply the price skimming strategy; it means that the many will set the price for this new product higher than the current products to get the maximum profit for the premium layer of customer and the exclusive features of the product then after a period the price will reduce to the average price of the same category product. The reason to apply this strategy is that base on the market research the aimed target customers are baby boomers. According several reports showed that baby boomers spending power is approximately $1 trillion. (Lamb, Joseph F. Hair, McDaniel, Captor, Appleby, Shearer, 2013). The research also pointed out snack is one of their favorite food and they will spend money for the special and healthier product. Thus, apply this strategy allow the company get the returns faster as well as satisfy the demand of target customers. The place to sell the products. Base on the research we can obviously see that baby boomers often shop at smaller upscale grocery, so these places such as Shoppers will be the most priority to put the new product in, the company also sell the new product at super market like Wall-Mart, Inferior, Fresco Moreover, the stores at gas taxation are suitable to sell the product because it is convenient for customer take a minute to buy on the way going home or go to work. Promotion There are top three promotion programs that the company should apply to boost the sales revenue of the products: Buy two get free one, lucky draw, and gift voucher for loyal customers. The first promotion program is that if anyone buys two large packages will get one small package for free. This program will encourage people buy more, so the sales revenue will be increased. In the second program, in every packages of product will include a icky draw ticket, the special prize is an Phone 6 plus. With the attractive prize will also make people have motivation to buy more. In the third program, every customer bring 1 00 empty packages of the product to the nearest grocery can exchange a free shopping voucher to buy goods at some super market such as Walter, inferior. This program could stimulate customer buy more, and the most important thing is that by keeping the empty package the customer will remember the brand name of the product and this can help the company promote it to a mass of customer. Bibliography Jeanie Fernando, L.

Sing a Spanish Version of Deck the Halls

Sing a Spanish Version of Deck the Halls Here is a Spanish version of the popular Christmas song Deck the Halls. Note that this song isnt a translation of the English but rather a Christmas-themed song that uses the same tune. Ya lleg la Navidad  ¡Ya llegà ³ la Navidad!  Ã‚  Fa-la-la-la-la-la-la-la-la. ¡Quà © alegre se siente el alma!  Ã‚  Fa-la-la-la-la-la-la-la-la.Vamos todos a cantar.  Ã‚  Fa-la-la-la-la-la-la-la-laVamos todos a reà ­r.  Ã‚  Fa-la-la-la-la-la-la-la-la. Apà ³stoles y magos vienen  Ã‚  Fa-la-la-la-la-la-la-la-la.Adorar al tierno nià ±o.  Ã‚  Fa-la-la-la-la-la-la-la-laVamos todos a cantar.  Ã‚  Fa-la-la-la-la-la-la-la-laVamos todos a reà ­r.  Ã‚  Fa-la-la-la-la-la-la-la-la Por doquiera llevaremos  Ã‚  Fa-la-la-la-la-la-la-la-laMensaje de buenas nuevas  Ã‚  Fa-la-la-la-la-la-la-la-laVamos todos a cantar.  Ã‚  Fa-la-la-la-la-la-la-la-laVamos todos a reà ­r.  Ã‚  Fa-la-la-la-la-la-la-la-la Translation Here is a translation of this Spanish song omitting the fa-la-la refrain: Christmas is already here! How happy the soul feels!Lets all go to sing. Lets all go to laugh. Apostles and magi come to worship the tender boy.Lets all go to sing. Lets all go to laugh. Lets carry the message of good news everywhere.Lets all go to sing. Lets all go to laugh. Vocabulary and Grammar Notes Note how in Spanish only the first word and the proper noun Navidad are capitalized in the songs title. The same pattern is used for other composition titles such as the names of novels and movies. Ya is a common adverb that has many translations but generally is used as a way of adding emphasis. Llegà ³ is the singular third-person preterite form of llegar, which means to arrive. The Spanish verb is used in a figurative way, as here, more often than the English verb. Navidad is the Spanish word for Christmas. It is frequently used, as here, with the definite article la. In Spanish, it is not unusual to place the subject after the verb, as is done in the first line.  ¡Quà © adjective! is a common way of saying How adjective! Vamos is the first-person plural imperative of ir, the verb for to go. Vamos a infinitive is the usual way to say lets go verb. Vienen is a form of the irregular verb venir. Por doquiera is a shortened form of por dondequiera, meaning everywhere. This shortened form is found primarily in songs and poetic writing. Llevaremos is the first-person plural form of llevar, which usually means to carry.

Fairy Tales Research Paper Example | Topics and Well Written Essays - 1000 words

Fairy Tales - Research Paper Example Indeed, in fairy tales, the stepmother is usually mean, deceitful and incapable of loving her stepchildren. In this day and age when divorce, separation and single parenthood make having a stepmother a fact of life, it is a wonder why fairy tale stepmothers are still stereotyped as such. Moreover, because of how common having a stepmother is nowadays, it is curious to know how these evil depictions may influence the relationship of today’s children with their stepmothers. One reason behind the evil stepmother character is history, supposedly. Author Maria Warner writes that fairy tales may be influenced by the happenings in society during the time the stories were written. Death at childbirth was common in earlier times so having a new mother was a usual occurrence. Warner believes that making the stepmother wicked in fairy tales served as a warning for readers during that time and points to real-life tragedies where an offspring is killed so the stepmother’s child can inherit the father’s riches. (Sellers) Another explanation for this depiction comes from Bruno Bettelheim and other critics who have psycho-analyzed fairy tales. According to this group, the portrait of an evil stepmother is actually a projection of the bad side a good mother has. (Tatar) Supposedly, an individual does not feel as guilty hating the bad qualities of one’s mom epitomized by the malevolent stepmother. With this image of a mother’s evilness, â€Å"mom† is able to remain the loving and good-natured parent, always wanting the best for her child. Writer Patricia Watson shares that in Europe during the writing of Hansel and Gretel, peasants abandoned their children because they did not have enough food to feed them (Watson) and thus it was easier to hate a â€Å"stepmom† for this. It is noteworthy, too, how the stepmother is made to be jealous of her stepdaughter’s beauty or good qualities. In Snow White, the Evil Queen who is vain becomes angry when her magic mirror says its famous line: â€Å"Snow White is the fairest of all.† (Grimm) Her anger led her to think of ways on how to get rid of Snow White in her world. Wanting to look pretty and young is not a problem and cannot e viewed as a mistake on the stepmother’s side. Everyone wants to look young and good. What made her evil though is her banishing of Snow White from the castle and trying to kill her. Although having a bad stepmother may be common in this age of divorce and separation, it has not been a regular occurrence for stepmothers to kill their stepdaughter or stepson. In Cinderella, the vain stepmother forces Cinderella to work in her own house, maybe in an attempt to make the pretty stepdaughter dirty-looking and unpleasant. She also makes it hard for Cinderella to attend the Prince’s ball by giving her so many chores and then locking the child up in her room. (Cinderella) In 2007, a self-study about the relationship of a ste pmother and stepdaughter was released to the public. The researchers were members of one family who exemplified one of the most common contemporary family structures – a stepfamily. The researchers discovered that the â€Å"wicked stepmother† title is most times brought about by anger that the biological child cannot express towards the biological mother and by negative stereotypes that the child hears. (Strawn and Knox) This research is important. It